How to Win Friends and Influence People - Referral Marketing.pdf

6. Handle complaints, avoid arguments, keep your human contacts smooth and pleasant. 7. Become a better speaker, a more entertaining conversationalist. 8. Arouse enthusiasm among your associates. This book has done all these things for more than fifteen million readers in thirty- six languages. TABLE OF CONTENTS A Biographical Sketch of Dale Carnegie........................................................................... 5 How This Book Was Written And Why........................................................................... 15 Nine Suggestions on How to Get the Most Out of This Book............................................ 21 PART ONE: Fundamental Techniques in Handling People ............................................ 25 1 - IF YOU WANT TO GATHER HONEY, DON’T KICK OVER THE BEEHIVE..... 25 2 - THE BIG SECRET OF DEALING WITH PEOPLE.................................................. 37 3 - HE WHO CAN DO THIS HAS THE WHOLE WORLD WITH HIM...................... 48 PART TWO: Ways to Make People Like You ............................................................... 65 1 - DO THIS AND YOU’LL BE WELCOME ANYWHERE......................................... 65 2 - A SIMPLE WAY TO MAKE A GOOD FIRST IMPRESSION............................... 75 3 - IF YOU DON’T DO THIS, YOU ARE HEADED FOR TROUBLE......................... 82 4 - AN EASY WAY TO BECOME A GOOD CONVERSATIONALIST..................... 89 5 - HOW TO INTEREST PEOPLE................................................................................ 97 6 - HOW TO MAKE PEOPLE LIKE YOU INSTANTLY............................................. 101 PART THREE: How to Win People to Your Way of Thinking ....................................... 112 1 - YOU CAN’T WIN AN ARGUMENT...................................................................... 112 2 - A SURE WAY OF MAKING ENEMIES—AND HOW TO AVOID IT................... 118 3 - IF YOU’RE WRONG, ADMIT IT............................................................................ 127 4 - A DROP OF HONEY............................................................................................... 134 5 - THE SECRET OF SOCRATES................................................................................ 141 6 - THE SAFETY VALVE IN HANDLING COMPLAINTS......................................... 146 7 - HOW TO GET COOPERATION............................................................................. 150 8 - A FORMULA THAT WILL WORK WONDERS FOR YOU.................................. 155 9 - WHAT EVERYBODY WANTS.............................................................................. 159

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