Listing Presentation Guide - Referral Marketing.pdf

Instead of focusing on yourself, talk about how your marketing and knowledge can work for their particular home sale. Paint a picture of how working with you will guarantee a stress-free, quick, and profitable sale. Show your past sales to back up your talking points, but don’t boast too much or make the presentation all about you. Keep the focus on the homeowner and their home. Not using enough visuals If you have too many numbers in your presentation or a lot of written-out data, your presentation is guaranteed to be a snore. Find a way to include your most important CMA statistics in simple charts or graphs. Make them colorful, too.

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