improvement items also make great newsletter material), it helps to tailor it specifically to their home and region. You could share links to articles about design trends or any home-related tidbits you remember them being interested in. You can also offer them recommendations for certain home-related needs. Try saying something like: ● I saw this article about bathroom remodeling, and I remember you said you wanted to update your hall bath. ● This article about summer parties has some really good tips, so I wanted to pass it along! ● Do you need anyone to clean and maintain your new swimming pool? I can recommend someone. Finally, ask them for feedback after a few emails. After you’ve been providing a newsletter or speaking for a while, ask if they would be willing to offer feedback about your services. You can use a survey on SurveyMonkey, just as we talked about earlier in this guide. Whether you want to ask the same questions from the questionnaire we suggested or write new ones is up to you. If it’s been a long time since you worked with the client, they might not offer as many details. Later in this chapter, I’ll provide some general question ideas you can use as a jumping off point. Starting the Conversation on Social Media When a consumer patronizes a business and wants to share her experience with friends and family, she is likely to use her social media accounts to do so. Social media is not only a great way to keep in touch with clients, it is also very useful for collecting reviews. Try posting a request for a review occasionally on Facebook, Twitter, Instagram, LinkedIn, or any other site. You can redirect your clients to your web page to offer their input. This will generate more traffic and boost your visibility with search engines. However, we recommend that you direct your clients to your Zillow profile, Google page, or other platform, then have those reviews linked to your business website (or share them on social media later). That way, that same review is visible across more channels. On social media, the name of the game is engagement, so try offering an incentive to those who leave a review so future clients can check out how your previous clients enjoy being in communication with you. Try a contest or giveaway to generate activity.
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