5. It’s all about the money, money, money! The bottom line is, your clients always want you to score the most money and the best deal. That means pricing homes correctly and getting them sold. A good real estate agent should be able to study figures and comps to arrive at a reasonable number. You should also know how to communicate to your sellers when price reductions are necessary. Close communication is the most effective way to gain your clients’ trust and get them to reduce their prices when you know the price is getting in the way of a successful home sale. Don’t forget — if the list price is wrong, all your marketing efforts will be ineffective!
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