How do I follow up with my leads?
The key to any successful marketing campaign is following up with your leads to secure their business. Referral marketing is no different.
Consider the following stats that show the importance of following up.
ONLY 10% OF SALESPEOPLE FOLLOW UP AFTER 3 CONTACTS. IF YOU FOLLOW UP A FOURTH TIME, YOU’LL BE AHEAD OF 90% OF YOUR COMPETITORS.
48% OF SALES PEOPLE NEVER FOLLOW UP WITH A PROSPECT AT ALL.
48 %
10 %
44% OF SALES REPS GIVE UP AFTER 1 FOLLOW-UP.
25% OF SALES PEOPLE MAKE CONTACT A SECOND TIME AND THEN STOP.
25 %
44
%
80% OF SALES REQUIRE 5 FOLLOW-UP CALLS AFTER THE MEETING.
80 %
The point is, if you follow up after you mail out your magazines, you significantly increase your chances of securing referral business. Your magazines are delivered on the first few days of the month, so we recommend following up between days 5 and 10 . Ideally, you’ll follow up once a month after you’ve started mailing them, but you should follow up at least quarterly for the greatest chance of success. Here are some scripts and templates you can use to reach out to the people who received your magazines. We recommend mixing up your mode of communication every time you reach out to a potential referral. If you have an Authorify book, you can also offer a copy of your book as part of your follow-up strategy.
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