I can’t tell you the number of agents I’ve seen pounding the pavement, endlessly prospecting FSBOs and Expireds, barely scraping by, and getting rejected left and right. That’s why I’m so passionate about referral marketing. I truly believe it’s the easiest and most consistent way to do business.
Just think about it. If you know 50 people (and you probably know a lot more), about 13 percent of those people will move
every year, according to U.S. census data. Those 6 or 7 people should be calling you to list their homes, and they should be referring you to the 6 or 7 people they know who are looking to sell. The potential to expand your reach is virtually limitless. As a real estate agent, you’ve likely heard the phrase “sphere of influence.” This refers to all the people you know, both personally and professionally. Your network, or sphere, not only includes your past clients, but also your friends and family members, people you know through organizations, through your kids or spouse, and just from being “out and about” in the community. I guarantee that once you start brainstorming, you’ll realize you know a lot more people than you thought.. So what’s the big deal about having a large roster of acquaintances? These folks are the key to growing your business. That’s why we created the Referral Marketing System — to help agents like you keep in touch with your sphere so you’ll be the first agent they think of when they or someone in their own sphere is looking to buy or sell. The key to this system is consistently following up with all of the people who receive your magazines. Did you know that only 10% of salespeople follow up after 3 contacts? If you follow up a fourth time, you’ll be ahead of 90% of your competitors.
If you have any questions about the content of this guide or your Referral Marketing System, don’t hesitate to reach out to our team at 904.695.9933 or support@authorify.com.
We can’t wait to help you start generating referral business.
Calvin Curry Authorify CEO
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