RM Member Welcome Guide

Welcome to Referral Marketing!

Congratulations! You’ve already taken the first step toward building your referral business. We can’t wait to help you consistently stay in front of the people in your sphere with our monthly Home Sweet Home Magazine subscription.

Home Sweet Home is a publication that celebrates all of the things people love about their homes. It covers topics from home design and gardening to party hosting and spending time with family.

Your magazines are customized each month to promote your business and are mailed to your selected list of leads, solidifying your reputation as the go-to real estate agent among members of your sphere. Every month that members of your sphere receive your magazine, they’ll remember to refer you to anyone they know who is thinking of buying or selling a home.

In this guide, we’ll discuss:

Page 4 - Why Referral Marketing is one of the most lucrative and consistent business opportunities. Page 5 - Who Should Receive Your Magazines. Page 7 - How to Promote Your Magazines and gain more subscribers. Page 10 - How to Follow Up with the leads who receive your magazines (including scripts). Page 15 - How to Hand Out Your Magazines if you don’t send them to leads. Page 16 - How to Customize your magazines. Page 20 - What’s Included in your Referral Marketing System.

Let’s get started!

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