Who should receive my magazines? As we mentioned, these magazines are intended for members of your “sphere of influence” — in other words, all of the people you already know. These are the people who have worked with you or at least have some knowledge about your business, and they are the people most likely to refer you.
A lot of people don’t realize how large their sphere of influence actually is until they sit down and start thinking about everyone in it. That’s why we’ve put together this handy list to help you brainstorm.
Family members, both immediate and extended Your spouse’s family members Personal friends Your spouse’s personal friends Your kids’ friends’ parents Your family’s friends Past clients Colleagues you’ve previously worked with Colleagues you currently work with Your spouse’s colleagues
People who attend your place of worship Your neighbors People who work out at your gym Members of clubs you belong to, such as PTA, book club, Rotary, volunteer groups, etc. Professional relationships such as your accountant, car mechanic, dry cleaner, landscaper, hairdresser, day care provider, dog groomer, and mail carrier
Keep in mind, your sphere is constantly growing. Every time you meet a new seller or buyer, your sphere grows. Every time you approve a spend-the-night party for your child and meet the other child’s parents, it grows. Every time you make a new acquaintance at a wedding, it grows! Furthermore, these days, the internet and social media have made our spheres larger than ever. Not only can you keep in touch with childhood pals you might no longer see, but you can also connect with people you perhaps don’t know in real life or simply know in passing.
Of course, you don’t want to invest time and money into people who aren’t open to recommending you. That’s why it’s imperative to evaluate everyone you know.
Once you have your list of contacts, start dividing it into the following three categories: hot leads , warm leads and cold leads .
Hot leads are the people most likely to work with or refer you, and they should be the first people to receive your magazines. These people might be looking to buy or sell soon or might know a lot of people looking to buy or sell. While you may not need to send your magazines to your parents and siblings (since you should
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