CONSIDER PRICING AND FLEXIBILITY
Listing a home during the winter months doesn’t mean you’ll lose out on profits. While it might be a more challenging time to draw attention to your home, the key is to be strategic with your pricing. Don’t assume you’ll have a difficult time selling. Instead, recognize that, although there may be fewer interested parties, those who look will often be serious about finalizing a deal. Being willing to accommodate tight timelines might be a key selling point. It’s always best to have your home in tip-top shape before putting it on the market, but winter will draw attention to drafts and leaks that may not stand out during summer months. In addition to typical maintenance, be sure to clean out gutters, tack down loose roof shingles, and install door sweeps. Also, make sure drainage pipes are keeping up with rainfall and melting snow, so you don’t encounter pooling water around the exterior of the home. COMPLETE HOME REPAIRS AND MAINTENANCE
BOTTOM LINE
Although it can seem counterintuitive to put a house on the market during the winter months, it can be a good choice if you lean into the season. For the best results, highlight comfort, ensure safety and warmth, and make your home stand out against limited competition with effective marketing.
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December 2025
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