CUSTOMER: “Clings to skin longer … very lasting … that’s fine!” (To himself) “Maybe I won’t see her using her puff everywhere I take her.” CLERK (Smells perfume. Offers it to customer.): “Doesn’t this perfume have a lovely fragrance?” CUSTOMER: “Yes, it has. What is it?” CLERK: “This is Mitzy Perfume; it has a spicy fragrance especially made for redheads – and it is very LASTING.” CUSTOMER: “That lasting, too? Then she won’t have to use as much!” CLERK: “It will save you money.” CUSTOMER: “I’ll take that too. I like your store. It tells me how to save money.” CLERK: “Perhaps you’d like to get a bottle for your mother for Mother’s Day?” CUSTOMER (Very sad.): “I have no mother.” CL ERK (Coquettishly.): “Isn’t there someone else?” CUSTOMER (Sheepishly.): “Someone else ? Let me see … “ (Laughter.) As mentioned, these skits are simple, yet they have proved highly effective when acted properly. They carry a sermon with every laugh. The salesperson sees herself as others see her and realizes that a sales presentation after all is a series of single “Tested Sentences.” Let us see the second skit now. Selling Demonstration 2 The Wrong Way to Sell a Man Hose for His Wife CLERK (Standin g by, yawning.): “Are you bein’ waited on?” CUSTOMER: “My wife said to me this morning, ‘Charlie, buy me some hose on the way home.’ Do you sell hose here?” CLERK: “Sure we do.” CUSTOMER: “Can I look at some?”
P. 124
Powered by FlippingBook