Creative Ways to Impress Sometimes, you need something with a little more creativity and pizzazz than the typical “Hey, how are you?” connection. Whether it’s a card, a gift or a party, your clients will love feeling spoiled, and you’ll no doubt reap the benefits when they send you business. Give Them a Gift This is going the extra mile for sure, but it can be worth it a lot of the times. It will likely bring up your name around the dinner table, and then hopefully lead toward more referrals. Something to keep in mind with this method is that you shouldn’t do this with every client you’ve ever had. When you're going after referrals, you should set up some kind of grading system for your clients: Which clients are very likely to refer you, and which ones are likely never going to refer you? Obviously, you should spend your time and money on the ones who are going to give you the most business and send you the most referrals. Here are a few ideas for various seasons. Some of them could be used any time. Fall/Holiday Gifts ● Seasonal item such as spiced tea or coffee ● Tickets to a football game or other sporting event ● Gift cards to an upscale supermarket
● Tickets to a movie, play or holiday event ● Seasonal dishes or glassware for a party
● Home item such as a candle, wreath, photo frame, hand soap or sofa throw ● Pie or festive food item (Desserts are always welcomed, as are “snack” baskets) Spring Gifts ● Floral arrangement ● Seed packets for fruits, vegetables and flowering plants ● Flower pot ● Gift cards to home improvement stores, cleaning services, window washing, car washing ● Something to enhance the outdoors such as a lantern, strand of lights, or bird feeder ● Tickets to home or garden event Summer Gifts ● Tickets to a fun park, water park or something for the family ● Gift cards to a movie theater
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